Based out of Toronto Canada, Brand Anchor is a branding and design firm that specializes in brand strategy and corporate identity formation. As communications specialists, we believe marketing, design, and creativity are key to every company’s success and we work hard to “anchor” our clients’ brands through consistent communications. Fresh thinking and creative problem solving are at the core of everything we do.
Thought Shakers. Identity Shapers. Claim Stakers.
We do a deep dive into all aspects of your business, your industry, your competitors, and your customers in order to gain a thorough understanding of your company and where you currently stand. Using the information we uncover, we work to discover your company’s challenges and opportunities.
We challenge you to step back and look critically at your company. Then we pull out your key differentiators, which help determine where your brand fits within the marketplace. Together we craft your brand positioning statement, which will guide the way your business operates.
After establishing a strong positioning statement, we go to work to refresh your brand identity. This means evaluating all communication touchpoints against your brand’s new positioning and refreshing your company to ensure it stands behind its position in all regards.
Through an intensive research process, we evaluate how well you’re currently managing your brand. We uncover the good, the bad, and the ugly opinions consumers have of your brand and then we use that information to figure out how to maintain the positive perceptions or change the negative ones.
We love meeting smart and talented people with creative businesses. Let’s chat.